Mark
Nugent
BCom, PGCertMktg
Marketing Technology Consultant
About
Down the Rabbit Hole is a site dedicated to helping New Zealand SMEs navigate the rapid technological changes we are experiencing, including AI, automation, data platforms and evolving digital ecosystems. It exists to share practical insights, ideas and guidance so we can all adapt, compete and thrive in a fast‑moving digital world.
My name is Mark, and I am a marketing technologist with over 30 years’ experience. I created SmartWebsites to help New Zealand SMEs access the kind of structured, integrated digital capability typically found in larger organisations. Through SmartWebsites, we build, host and maintain WordPress websites, integrate CRMs such as Salesforce, and connect marketing platforms with Microsoft 365 and other productivity systems, applying corporate-level experience in practical, commercially focused ways that support sustainable growth.
Thinking/Papers
Is the ‘Aoteroa bubble’ safer now that we are closed to the world?
In the past, and as recently as early 2020, the New Zealand media led with a series of stories about the impact of ‘foreign’ drivers and fatal accidents on New Zealand’s roads. This ‘think piece’ is written to help raise awareness of the continuing need for...
Accelerating electrification: Critical steps to speed up EV adoption
Accelerating electrification: Critical steps to speed up EV adoption and net zero climate change emissions by 2050 in New Zealand The electric vehicle (EV), despite its enormous advantages in operating cost, efficiency, environmental impact and social cachet,...
Blog
Welcome to my blog. I am a transport planner with over 30 years’ Transport Engineering and Planning project experience across both Asia Pacific and Europe. I have been intensively involved in the delivery of large scale integrated transport solutions and are passionate about Public Transport (PT) planning with a particular focus on the evaluation and design of Mass Rapid Transit (MRT) and Intelligent Transport System (ITS) schemes.
Many thanks for listening … please feel free to comment or get in touch. Regards James Tinnion-Morgan.
New Zealand’s need for an integrated Transport and Land Use spatial planning platform
Historically, disjointed transport and urban planning practices in growing cities mean that relatively little effort is put into designing...
Smart mobility and intelligent transport systems – key for people, government and the environment
Globally, cities are home to more than half of the world’s population, and they are expected to add another 2.5 billion new residents by...
Smart cities rate of pace lifted through integration
MaaS - “Mobility as a Service” and “The Internet of Things” (IoT) or the network of physical objects— devices, vehicles, buildings and other...
Smart cities, transport and payment systems
All the recent chatter on cashless payments or societies is not going away anywhere soon. AutomaticFare Collection (AFC) and integrated ticketing...
Smart cities and mobility
Establishing future sustainable cities requires a staged combination of 1. smart infrastructure, 2. smart connections, 3. smart public transport...
Integrated Master planning sets the foundation
Establishing a sustainable urban transport system requires a comprehensive and integrated approach to policymaking and decision-making, with the...
Disruptive technology
Early in 2017, Stuff reported that annual e-bikes sales were forecast to increase to 20,000 for the year. Total sales aren’t tracked, but...
Resilience and Climate Effects
Transport systems and land use play a major role in defining our cities and towns and how they function. People interact with transport systems...
Active Countries around the World
A Preventive Medicine study from 2015 looked into the active transport behaviours across four countries including Switzerland and the...
The Master planning process
The OVERALL OBJECTIVE must be to achieve compatibility between land-use planning and infrastructure (transport facilities) that serve the urban...